Sunday, October 30, 2011

chapter 10 product concepts--------TRADEMARK




I question the future of Amazon Kindle.
 Just like Apple's iPod, amazon's Kindle has a unique look that is easily recognizable . but HOW LONG is this  look, along with  the "not-so-new-anymore" e-ink technology going to be part  of Kindle's brand identity?
with no protection over the Design of a Kindle . it has been pirated in the far east. (see article below)  those cloned product can easily distract potential buyer who didn't do enough research on the product ------the major advantage of a Kindle over other e-reader is its easy WIFI distribution channel and  its impressive book selection.

FOLLOWING  ARTICLE WAS PUBLISHED  ON http://www.pocket-lint.com/  

 

Amazon Kindle gets cloned

Wannabe gadget spotted

Amazon Kindle gets cloned
13 July 2009 9:23 GMT / By Amy-Mae Elliott

Spot the difference between this Chinese Kindle clone and the real dealfrom Amazon. Okay, so the characters displayed on the screen might give it away.

The device - due out in Japan for around $210 at the end of the year - is called the WEFOUND, presumably as in we-found-this-Kindle-and-decided-to-copy-it.
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PLEASE GO TO THE EXTRA PAGE IN MY BLOG TO READ MORE ON THE E-INK TECHNOLOGY : 


after research, i found out that the Kindle's E-ink technology is made by a Taiwanese company, Prime View International, Inc. (PVI) (now, E Ink Holdings Inc ) they make e-ink displays for not only e-readers; indicators;cell phones, the technology is also used on computer keypads; watches and smart credit card.........................

who is using E-INK :http://www.eink.com/customer_showcase_eReaders.html

http://goodereader.com/blog/electronic-readers/what-is-e-ink-pearl-and-e-ink-triton-technology/

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