chapter 17 Advertising and public relations

Amazon uses several approach when it come to the product advertisement of Kindle.

execution styles of advertising that was used on Kindle's TV commercials includes :slice-of-life; spokesperson and fantasy

 the TV commercial A uses typical consumer as spokesperson. a regular guy who has a Kindle explaining  the benefit of Kindle to his friend---- Kindle's ability to hold thousandths of books and magazines in its light weight body. this was one of the first Kindle TV commercials. this one was designed to attract new users who like to carry books with them just like the girl in the commercial. the other commercials in this same advertising campaign also showcased Kindle's 60seconds WiFi book down lode and more.

this second commercial, which still features typical consumer, is a fine example of a comparative advertisement. this commercial showcased the e-ink technology which allow users to read in the sun and the fact that it is very affordable.both are advantages towards its competitor in this case Apple's I-Pad.    the 3ed commercial is an example from  the second   TV commercial campaign that Amazon used. it features blithe music and dramatic image of  a girl getting in to the scenes of the book that she was reading on Kindle. this commercial bring a fantasy to viewers. It takes viewer to the magical world of books and give that feel of reading brings joy and Kindle makes it easy.

the last two examples are the latest TV commercials of Kindle."THE BOOK LIVES ON" is the new slogan. This series of commercials uses lively music and regular Kindle users in a normal setting, it  not only illustrated the merit of Kindle but also gives the idea that kindle has become part of our daily life.