chapter 18 sales promotions and Personal selling

With this weeks topic on sales promotion and personal selling, i found very little information since Amazon Kindle does not use personal selling at all. it's distribution are mainly web based through Amazon.com. you can also buy selected kindles at some BESTBUY and TARGET (Target sales Kindle in selected stores only, to find out which Target store sells Kindle please click here).

In terms of sales promotions, Kindle has an on going promotion of Free shipping when you buy any Kindle device. but there is hardly any discount other then that.there was an $30 discount offer, which ended this October.

When you are on your search engine, you might come across a lot of Kindle discount code. to save you time and energy, i can tell you now to stop click on those advertisement. because after spending hours watching YOUTUBE video on it and clicking through them myself, i have found that most of them are either for Kindle accessories or Kindle discount for countries other than the U.S.(mostly in UK since i searched in English)
However, Kindle books are cheap comparing with hard copies. Kindle e-book are normally priced at $9.99 each,on top of that, Amazon unveil a monthly collection of 100 Kindle books for $3.99 or less. those promotions influence consumers a great deal. after all, Kindle is not only a electronic product, it is a book delivery service.

I also think it would be unrealistic for Amazon to give any further discount on Kindle. the retail price for Kindle dropped from more than $300 to what is now at $79 to $149 (depend on model). according to the unofficial-blog-Kindle (article linked) the cost of making a Kindle 4(retail at $79) is about $113. so Amazon is, in fact, losing money selling the new Kindle device.*(Amazon doesn’t loose money on Kindle 4 non-touch. Even with retail component prices, manufacture costs come very close to what device sells for. Kindle with special offers has been around for a while so it is safe to assume that Amazon know how much money they are going to make from advertising in the long run and it is reflected in $30 discount and the fact that you can remove special offers from your device for the same price of $30. It also seems that there is still room left for price reductions in the future.)
But why is Amazon "giving" Kindle out?
in my opinion, the low price help Amazon eliminate nook from its competition and gain compatibility with Apple products. its trying to gain market share to its full potential.
to read more please go to this link

"Kindle is a decade long investment in a media consumption and distribution ecosystem"-----Business Insider