Amazon Kindle has recently developed a new product line----- the kindle Fire, and improved its existing Kindle e-reader. all of those development were done right before the Holiday season. on top of this, Amazon Kindle also lower the price of kindle.
clearly, Amazon Kindle recognized the competitive advantage of an I pad (its color display). a need for an improvement is therefore unavoidable. ruling out the possibility of using colored e-ink technology which still need to be further perfected. Kindle used the same type of display as an Ipad. the biggest different from a Fire and an Ipad is that the Kindle Fire runs on android platform (as used in smart phones). the biggest selling point for the Fire will be Amazon's very own web browser, the Amazon Silk.
personally, i think Kindle Fire still need a lot of work, it commercialized too quickly. i sure acknowledge that holiday season is the golden time to push a new product. but with only the older android platform, it may mislead buyer to think that the Fire isn't "smart" enough. this will eventually cause depreciation of the product and douse the desire of many potential buyer.
its like putting a picture of the Eiffel tower in front of the Eiffel and letting people choose... the answer is obvious...
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