chapter 6 consumer decision making

On a rainy afternoon, as I was seating by my window reading the definition of subculture from my Kindle DX. I stared to wonder who the Kindle users are.

As a kindle owner myself, I analyzed the reasons why I got Kindle in the first place:

              As a student, I purchase second hand text book on amazon.com. When Kindle first came out, I saw the advertizing on the website. At the moment, I didn’t really pay much attention to it. Until one day (that was about 2 years ago) I saw one of them lying on my boyfriend’s bed, it’s smaller and lighter than what I had expected. I went online to do some more research that day after I got home and made a decision to buy is because I m just so tired of carrying books with me on the train and not able to read it. (imagine a girl on the subway with a one shouldered hand bag filled with textbook; jacket and coffee in one hand and book in the other while she is trying to hold on to something and wondering if someone can just please turn the page for her )

its ever easy free standing in a subway cart.......

              After receiving my kindle, the first thing I did was to download a whole bunch of classics that I love but wasn’t able to get to for a long time. (Since I moved to my tinny apartment in New York, most of my books are either in my storage unit or at my parents’ house in PA.) Getting back in touch with my dearest friend like Jane Austin for free wasn’t even the greatest news, what really got me committed to this long term relationship with Kindle was the prices on my text books. For example, paying only $18 for a book that retails $98(even the second hands sales about $45). Even though not all my text books are available in Kindle form, the space it saved on my shelves and the portability of it makes me smile every day.

 What I realized is that all those problems that Kindle salved for me, like no storage space; hard to carry; price factors; no time to go to a book store or just simply don’t want to wait for shipping, were problems that a lot my fellow New Yorkers face every day too. And if getting a kindle salved those problems for me, it would do the same for them too!

Now, it’s almost imposable to not to see a kindle when you get on a subway cart. And what you see is normally a young professional rushing from point A to point B every day yet not willing to give up their reading time. Kindle has become a label for a subculture of modern; knowledge craving people in our generation.