KINDLE’S EXTERNAL ENVIRONMENT:
SOCIAL
With its high-contrast E ink screen with pearl technology and 1/3 inch, 8.5oz pocket size, kindle become the device for readers. You can not only buy books through the build in free wireless and start reading in less than a minute; there are also over 1.8 million out of copyright, pre-1923 books free for download.
DEMOGRAPHIC
Kindle targeted readers any age even elderly---- You can not only adjust fount size, the Kindle can also read for you.
ECONOMIC
Amazon has definitely become more affordable. Its retail price dropped from the introductory price of $399 to the latest generation with 3G and WIFI at $139.
TECHNOLOGICAL
Kindle is currently on its 7th model. (3rd for Kindle DX)
COMPETITIVE
Kindle’s competitors are Barnes and Noble’s nook and Sony’s e-book. I Pad from Apple and other PDAs like blackberry also take a small part of the market.
Kindle’s competitive advantages are
Direct publishing
Book Price
Free WiFi anywhere you go
Long lasting battery
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