Friday, September 2, 2011

chapter1 : Amazon.com -----amazon kindle


Amazon.com, Inc. is a US-based multinational electronic commerce company. Headquartered in Seattle, Washington, it is the world's largest online retailer. Its mission statement is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.
Amazon was incorporated in 1994 in the state of Washington by Jeff Bezos. The company "Amazon" was named after the world's largest river. Their goal was to have every product in the alphabet. In July 1995, the company began service as an online bookstore and sold its first book on amazon.com. The company was reincorporated in Delaware in 1996. In May 15, 1997, Amazon started trading under the NASDAQ stock exchange symbol AMZN. Since 2000 The Company has been using the same logo which is a smile formed by an arrow leading from the first letter A and the Z from the word "Amazon”. It represents customer satisfaction.
Jeff Bezos, the founder and CEO of Amazon holding a kindle e-book
In the initial business plan, the company did not expect a profit for five years which was very unusual. With this “slow” growth method, Amazon managed to not only survived the burst of the dot-com bubble when many e-companies with out of business, but finally turned its first profit at the end of 2001. In 1999, time magazine named Bezos PERSON OF THE YEAR, recognizing Amazon’s success in popularizing online shopping. Amazon generated $34.204 billion revenue in 2010 and currently has more than 33,700 full time and part time employees in the United States.
Amazon has had a few legal problems, in 1997 Barnes and Noble filed a lawsuit against Amazon alleging that there's claim to be "The world's largest bookstore" was false. The suit was later settled out of court. Amazon continued to call itself "The world's largest bookstore." This was followed by Wal-Mart filing suit on 16 October 1998, alleging that Amazon had stolen trade secrets by hiring former Wal-Mart executives. Although this suit was settled out of court, it led to work restrictions and reassignment of the former Wal-Mart executives.


I GOT SOME OF MY INFO FROM :



No comments:

Post a Comment